Wholesale, Corporate Events & Brand Collabs

Wholesale · Corporate · Brand Collabs

Naughty desserts for brands with a sense of humor.

Naughty cookies, waffles and chocolate bars for premieres, galas, campus events, concessions and client gifts. Made to order in NYC. Shipped nationwide.

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Rows of Woody cookies being iced by hand on parchment
Made by hand, by the hundred
Trays of vanilla and chocolate cookies piped with a client's logo
Your logo, on a cookie
Six rainbow-colored Woody waffles on sticks held in one hand
Shapes, colors, flavors
A long table of guests in Sugar Wood aprons decorating cookies
We show up and run it

Four ways to work with us

Pick the one that sounds like you. Mixing is encouraged.

Hundreds of Woody waffles stacked on a sheet pan

Bulk & wholesale orders

Cookies, mini waffles and chocolate bars by the hundred. Individually wrapped, labeled, and shipped (or delivered in NYC) ready to hand out. Classic Sugar Wood shapes or your logo stamped on top.

Good for: concessions, tours, gift bags, galas, retail counters.

1,200 cookies across a five-campus college tour.

Hands piping icing onto a Woody cookie at a Sugar Wood decorating station

Corporate & campus events

We show up, set up, and run it. A decorating station with frostings, sprinkles and someone from our team keeping the line moving — or a straight drop-off if you'd rather host it yourself.

Good for: student programming, offsites, holiday parties, launch events.

NYU's sexual-health fair, three years running.

Co-branded Kitty Colada popsicles in custom packaging

Brand collabs & activations

Custom shapes, custom-wrapped chocolate bars, co-branded photobooths, a drag host, a waffle station at the after-party. We've been in a feature film and on the menu at its premiere.

Good for: premieres, product placement, retail activations, co-hosted classes.

Queens of the Dead, Drive Away Dolls, Spencer's.

Co-branded cookie gift box with a note card

Corporate gifting

Hand-decorated cookie gift boxes for clients, teams and press lists. Add a card or a logo sticker, give us the addresses, we ship. No refrigeration, no awkward unboxing (well, a little).

Good for: holiday gifting, thank-yous, PR mailers.

PR mailers for a national launch; gift boxes for a women's-health brand.

Look who's played with us lately

A Sugar Wood couple cookie held in front of the Spencer's claw machine, captioned Made some art with @spencers x @sugarwood.us

Retail activation + college tour

Spencer's × Sugar Wood

It started with a Valentine's claw machine in our Soho shop, custom Spencer's-logo cookies, and a week of press. A year later Spencer's took their sexual-wellness truck to five college campuses and we sent 1,200 individually wrapped cookies along for the ride.

Product placement + premiere

Queens of the Dead

Sugar Wood is the food truck in the film. Then we worked the New York premiere: a mini waffle and cookie spread at the Nitehawk reception, a full waffle station at the 3 Dollar Bill after-party, a zombie-hand photobooth, and Buff Faye in full drag handing out the goods.

Dominique Jackson holding a Sugar Wood waffle in Queens of the Dead
Dominique Jackson in Queens of the Dead.

Festival service + brand activation

Absolut Drag Disco × NYCWFF

Absolut's Drag Disco at the Food Network New York City Wine & Food Festival, hosted by Neil Patrick Harris and David Burtka. We plated and served hundreds of individually finished cookies and mini waffles across the night, run from a staffed station on the floor.

Rows of paper trays of iced Sugar Wood cookies and waffles plated for festival service
Plated and ready to serve at the festival.
A long row of mini Woody waffles on sticks lined up on parchment

Campus event, three years running

NYU Sextravaganza

NYU Residential Life's annual sexual-health fair. Year one and two: hundreds of mini Woody and Kitty waffles. Year three: a live cookie decorating station run by our team.

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The more you can tell us, the sooner we can price it. Fields marked * are required.

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Austin will get back to you himself.

Rather talk it through?

or email aa@sugarwood.co

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Common questions

Is there a minimum order?

For bulk orders, yes, and it depends on the shape and whether it's shipped or delivered. Tell us the quantity you're thinking and we'll tell you if it works.

How much lead time do you need?

Standard shapes: about two weeks for large orders. Custom shapes or logo cookies: three to four weeks, because the cutter has to be made first. In a pinch? Ask. We've turned 200 cookies around in a day for a gala.

How does billing work?

A deposit locks your date and the balance is due before delivery. We can split invoices if your AP needs it, and we've completed W-9s, COIs and vendor onboarding for national retailers.

Can you put our logo on a cookie?

Yes. Simple logos become a custom cookie cutter with the logo stamped into the cookie; detailed ones we'll simplify with you or print onto icing. Send the file and we'll tell you which.

Can you make a custom shape?

Usually. We've made handcuffs, peaches, zombie hands and a doggie for a musical. If a cutter exists or can be made, we can bake it.

How are bulk cookies packaged?

Individually wrapped and labeled, in vanilla and chocolate. For tables and gift bags we'll suggest the right split.

Do you ship or deliver?

Both. Delivered and set up in NYC and the Hamptons; shipped nationwide for everything that doesn't need staff.

Can your team run the station?

Yes. Delivery, setup, frostings, decorations and a Sugar Wood person running the line. Full-service catering too.

Do you do vegan or gluten-free?

Yes to both. Say so in the form.

Can we do a co-marketing collab instead of a paid order?

Sometimes. If your audience is our audience, tell us what you have in mind. We'll be direct about what's a fit.

What about chocolate bars?

Custom-wrapped Woody chocolate bars for events and merch tables. Minimums apply; lead time is longer than cookies.

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