Waffle TLC

How fresh are my waffles if I order them online?

Our Woodys and Kittys are made fresh in our NYC shop. We box them up and send them your way via UPS 1- or 2-day shipping the very day they're baked. They'll be fresh for up to a week after you receive them.

How fresh are my waffles if I have them delivered by DoorDash?

Fresh as a flirtatious wink. Made to order and whisked to you via DoorDash, they'll arrive ready to seduce your taste buds. And don't worry, we tuck in reheating instructions to get your Woodys and Kittys hot and steamy, just the way they should be.

My Waffles arrived, do I need to do anything with them before I eat them?

Ready for a bite right out of the box, or if you're in the mood to eat them hot and steamy, just follow our reheating instructions. Either way, prepare for a swoon-worthy treat!

Can I warm up my waffles before I eat them?

Absolutely! Warm them up for a steamy treat. We slip in all the details on storage and reheating with every naughty box.

Do I need to warm up any of the sauces for my waffles?

Some of our saucy temptations are crafted with pure melted chocolate, which might get a bit shy in the cold. A gentle warm-up will bring them back to their smooth, silky best.

Do you have any tips or tricks for the best waffle experience?

Keep your waffles out of the fridge and away from those strong-smelling foodies (onions, garlic, and the like). Trust us, nobody craves a dry Kitty or a garlic-kissed Woody.

The Shop

Do I need a reservation to visit the shop?

Reservations? Not here! Swing by whenever you're in the mood for a little Sugar Wood loving.

Are there any age restrictions to visit the shop?

We're all for grown-up fun at Sugar Wood, so we ask that kiddos under 16 have a guardian tagging along. And, just a heads-up, we serve our sugary delights only to the 16 and up crowd.

Can I bring a group of friends with me to the shop?

Absolutely! The more, the merrier. Bring your squad and dive into our world of cheeky treats together.

Where is the shop located?

Find us at 157 Prince St, right in the heart of NYC’s lively SoHo neighborhood. It's where the magic happens!

What are your hours?

Ready to welcome you

Sun-Thurs from 2-9pm
Fri from 2-11pm,
Sat from a sweet 12-11pm

Can I rent out the shop?

Thinking of making Sugar Wood your own little playground for an event? We love it! Drop us an email with your party plans: heysugar@sugarwood.co

Is the shop just for women?

Heck no! Sugar Wood is a haven for everyone. Whatever your flavor, you're part of our family.

Do you have a rewards program?

Yes, indeed! Join our sweet rewards club either online or in-store and start racking up those tasty points.

Do you sell any alcoholic beverages?

No boozy treats here, just pure, unadulterated dessert joy.

Do you sell coffee?

Coffee lovers, rejoice! We serve a full menu of coffee and espresso drinks, brewed with love using Irving Farm coffee.

Do you offer seasonal items?

Seasonal, sensational, and always a bit naughty. Keep an eye out for our special waffles, sauces, cookies, and more as the seasons change.


What’s the difference between ordering on your online shop vs ordering on DoorDash?

Craving instant gratification? DoorDash delivers our goodies within lower Manhattan in a flash.

For those living further afield, our online shop partners with UPS to bring the Sugar Wood experience right to your doorstep, anywhere in the US.

Which shipping provider do you use to ship your waffles?

Our waffle delivery chariot of choice? UPS! We trust them to whisk our treats to you quickly and in perfect, mouth-watering condition.

I’m in a pinch, do you offer priority overnight shipping?

Need your Sugar Wood fix ASAP? We've got you covered with priority overnight shipping. Just choose this option at checkout, or give us a buzz if you need extra help. We're here to make your sweet dreams come true, pronto!

Where do you ship to?

From sea to shining sea! We ship our naughty nibbles nationwide.

Can you ship to a P.O. Box?

Not just yet, but we're working on spreading the Sugar Wood love to every corner we can.

Do you deliver outside of New York City?

Absolutely! Our sweetness knows no bounds – we deliver across the entire country.

Do you ship to Alaska, Hawaii or Puerto Rico?

We do! Just note there's a little extra fee for these far-off, fabulous destinations.

How much is shipping?

Dive into our party boxes with free two-day shipping! Need it faster? We’ve got expedited options for an extra sprinkle.

Do you offer free shipping?

You bet! Our party boxes come with free two-day shipping across the US. Because we believe in spreading joy, not shipping fees.

How long does it take for my order to ship?

We send out orders the next business day to keep things as fresh as our flavors. Just a heads up – we don't ship on Fridays, so your waffles don’t get lonely over the weekend.

Will I get tracking information for my order?

Of course! You'll get an automated email with all the tracking deets as soon as your order hits the road.

What happens if my order is lost or stolen?

Got a missing treat mystery? Reach out to us via email and we’ll jump into action to help track down your order.

My Order

I made a mistake with my order, how can I edit it?

Oopsie! Happens to the best of us. If you've had a little mix-up with your order, just drop us an email lickety-split:


We're quicker with emails than texts or DMs!

How do I cancel my order?

Changed your mind? No worries! If you need to cancel, shoot us an email as quick as a whip:


Remember, we're more email savvy than text or DM.

I received the wrong items, how do I get what I ordered?

Got a surprise in your box that wasn't as sweet as expected? Let us know via email at heysugar@sugarwood.co and we’ll sort out the mix-up faster than you can say 'Sugar Wood'!"

My order arrived damaged, now what?

If your treats arrived looking less than fabulous, we're here to fix that!

Send us the details by email at heysugar@sugarwood.co and we'll make it right, ensuring your next experience is nothing short of delicious.

I’ve changed my mind, can I request a refund?

If your order hasn't started its journey to you, we'll do our best to hit pause on it.

Just email us at heysugar@sugarwood.co and we'll try our best to accommodate your change of heart.

I ordered non-food items, what’s your return policy?

Not in love with your latest Sugar Wood swag? You can return any unused and unwashed items within 14 days.

Let us know the details by email, and we'll help you with a refund or exchange.

Any items purchased on sale or discounted are final sale.

My apparel is the wrong size, can I make an exchange?

Absolutely! If your Sugar Wood style isn't fitting like a dream, just email us at heysugar@sugarwood.co within 14 days for an exchange. We want you feeling as fabulous as you look!


Can I organize an event at your shop?

Absolutely! Whether it's a bachelorette, birthday bash, date night, or bachelor party, we're all about making your event a sugary sensation.

Sashay over to our events page for self-booking options, or email us for the juicy details. Let's make it a party to remember!

What types of events do you offer?

From semi-private soirees to private shindigs, we've got a smorgasbord of party packages. Think cookie decorating parties and other tantalizing ticketed events. Peek at our events page or drop us an email for all the sweet deets.

Are in-store events private or semi-private?

Your party, your rules! Choose from private or semi-private to match your style and budget. Either way, we promise an unforgettable, flavor-packed experience.

Is there a minimum number of people to host an event at the shop?

We ask for at least six party-goers to make it a bash. The more, the merrier!

Do you cater for larger events?

Absolutely. We've sprinkled our Sugar Wood magic on events with up to 1000 attendees. Big or small, we cater them all with a dash of dazzle. Visit our events page and fill out the events form located at the bottom of the page.

Do you offer any experiences for events?

Customization is our middle name! Every event we host is tailored to your wildest whims. Got a dreamy idea or a special request? Email us, and let's whip up something extraordinary or visit our event page and fill out the form at the bottom of the page.

How much time in-advance do you need to organize my event?

We like to have at least ten days to sprinkle our magic. But hey, if you're in a sugar rush, let us know, and we might just pull off a last-minute wonder.

I’m doing something very last minute, can my friends and I just come to the shop?

Of course! Sugar Wood is always ready to welcome impromptu parties during our opening hours. Pop in and let the spontaneous fun begin!