Buzz About Our Woodys & Kittys
Sugar Wood has been featured in NY Post, Bravo's Watch What Happens Live with Andy Cohen, Out Magazine, Eater, Paper, Surface, and more. Our naughty waffles, decorated cookies, and DIY decorating kits ship nationwide from our Brooklyn facility.
Contact us with any Press Inquiries.
Buff Faye Naughty Cookie Decorating Party Media Kit Available Here.
Writing a gift guide? Start here.
- Holiday 2026 Press kit folder: fact sheet and line sheet (PDF), high-res product and lifestyle photos, founder headshots and logo
- Shop every holiday gift in one place
New this season: the Naughty Holiday Cookie Box (gingerbread), the Naughty Hot Cocoa Waffle Box and the "Get Ginger-Bred" T-Shirt.
Order by Sun, Dec 20 for delivery by Dec 24. Samples are free on request; we ship them within 2 to 3 business days.
THE FOUNDERS
Sugar Wood is run by two LGBTQ+ second-time founders: Austin Allan (founder and CEO), who built and sold Tio Gazpacho, and Abby Sugar (cofounder and COO), founder of Play Out Apparel. Read our story on the About page.
Drag-hosted parties: booking a naughty cookie decorating party hosted by a drag queen from Buff Faye's network? See the Buff Faye media kit.